If you are to have a chance in today’s business world, you need to be as competitive in the e-commerce space as possible.
If you are not maximizing your online potential, you are playing a zero-sum game. The brick-and-mortar world of businesses and commerce is slowly dying away while we ramp it up into the digital and online age.
E-commerce has become an undeniable and indispensable part of the global sales world. Global e-commerce sales passed the $5.2 trillion mark this year, showing how that online retail is the future.
Becoming a business with a solid online presence is critical to making the most revenue possible. Consumers have so many companies vying for their attention and only so much money to spend, so as a business, you must compete strongly in this space.
Businesses that go online can run into so many roadblocks that involve IP addresses. Using a company or “commercial” IP address, you will find so many problems that you can lose a business money, whether running into blocks, bans, and blacklists from websites or having your overall content restricted.
Thankfully, a residential IP solution exists, which can be of enormous value when used correctly.
What is a Residential IP?
A residential IP is self-explanatory regarding IP addresses – an IP address assigned to a home internet connection, something that an average consumer would use, which is the alternative to a data center or business connection. These IP addresses are granted more freedom online and are less likely to be messed with by spam filters and website bots as they are assigned to real-life homes, making them look like real consumers.
Why are Residential IP Addresses Valuable for Businesses?
Residential IP addresses can be crucial for a business, offering many benefits that can take a business to the next level of an online presence.
The benefits can range from improved reputation and credibility to having better security internally. Here are the top seven reasons why your business should start using a residential IP address today:
More Flexibility
Using a residential IP address for your business gives you much more versatility and flexibility in all aspects of online activity. The average online buyer and consumer are much more likely to trust a company that uses a natural residential IP address than a commercialized business IP address.
Better Credibility
As you look to establish your brand’s reputation and credibility online, understanding how online consumers perceive you is critical.
When looking at where they should engage their business, consumers will be far more likely to trust an IP address that is residential than a commercial one.
Get More Online Access
Suppose you use a residential IP address for your business. In that case, you get your company the ability to go to a wider variety of websites and online content that might be restricted when it comes to commercial IP addresses.
Sometimes it’s getting this kind of content or access to websites online that gives you key information and the edge in a market. Without it, you might lag behind competitors and lose out on potential earnings.
Bulk Up Your Business’ Security
You operate with a target on your back if you have a commercial IP address. Using a residential IP gives you the peace of mind that you are far less likely to be the victim of a hack or cybercriminal attack.
Things like phishing scams and ransomware attacks have become commonplace. Data breaches are crippling for most businesses, with small businesses often closing soon after – a smart option when protecting your business online is to use a residential IP.
Create a Better UX Journey for Your Customers
Residential IP addresses are a smart choice for creating a better user experience for your customers. Having a residential IP address for your website means it is far less likely you get blocked or marked as spam, which lets your customers have a much smoother and enjoyable browsing experience.
Something like this can create more leads and a better amount of leads for your sales pipeline, as bad website experiences lead to customers not filling in forms or having a good image of a business.
Receive Better Data
Residential IP addresses can allow you to get much more and a higher quality of data if you web scrape or data scrape online. This is mainly because residential IP addresses won’t get flagged by a website during scraping. After all, commercial IP addresses are highlighted as more likely to be doing malicious activities online.
Save Your Business Money
Residential IP addresses can be a better financial choice than commercial IP addresses because they are often cheaper when purchasing one!
A residential IP address is a no-brainer when it comes to online business activity. Whether it is building up your company brand or boosting security, a residential IP address is cost-effective and easy-to-use that can enhance every aspect of your business. In today’s competitive online e-commerce landscape, not choosing a residential IP address can be a critical error and lose your business revenue and opportunities going forward.
Also Read: 7 Market Growth Strategies for Businesses Wanting to Expand Their Reach
