How To Motivate Sales People: The Importance Of A Work Environment And...

How To Motivate Sales People: The Importance Of A Work Environment And Career Prospects

The greatest motivator of us all is money. We might mildly or not so mildly dislike our jobs and working in general but someone has to pay the rent, right? However, money is not enough when it comes to the productivity and success of your employees and, consequently, the success of yours. 

Firstly, sales employees can always find another workplace where they are offered a bigger salary. If money is the only thing that makes them stay, you are in trouble and have to think of something more. Otherwise, they will find a more competitive employer that has a bigger offer and additional benefits. 

Secondly, you can increase the will of people to work for your product and give all they have. If workers are not motivated, they do quite a mediocre job – just enough to pay their bills. They care about their needs and work towards fulfilling them. You can make them think about a bigger picture and inspire them to put more effort into sales. 

So it is decided – you have to motivate employees to make them stay and give 110% effort. How do you do so? In this article, we are going to reveal the secrets that will help you to motivate salespeople.

Belief in the Product

If a salesperson tells about the product that they do not believe in, they feel like they lie to customers and their job is a fraud. Nobody likes the feeling of being a liar that fakes their confidence in the product and its purpose.

Therefore, they will not be willing to recommend it to other people. They will think that it is their fault that they made people spend money on the product and it did not help them at all.

“If salespeople like the product and they believe that it works, they will feel like they are super people who saved the world by selling the decision to those who are in need”, – a manager of the sales department at Ivory Research says. Isn’t it better to feel like a super person than a liar? 

So take time to explain what is the value of your product and its real effectiveness to your salespeople and enjoy an increase in motivation and sales. 

When working in a bad atmosphere within a team, an employee is likely to be absorbed in themselves in order to avoid the reality of being around unlikeable people. Their stress and anxiety levels go up while passion and drive go down. They do not want to learn and grow anymore. 

At the same time, 52% of CEOs do believe that a good corporate culture (atmosphere in the team included) increases productivity, creativity, profitability, growth rates, and company value. 

To avoid dreadful results of bad atmosphere and gain all the benefits of a good one, you have to:

  • establish clear communication
  • employees should share their ideas without having the fear of being rejected
  • appreciate hard work and talk about it out loud
  • establish fun times as corporate holidays, weekends or Friday bar visits
  • provide team building activities

Ensure Personal Growth

We all like to grow because it brings us confidence, an increase in productivity, a possibility of success, and makes single failures less visible. In order to grow, we have to learn and obtain new skills. If you give that possibility to learn, employees will embrace it. 

Let’s imagine that you decided to learn customer journey mapping. It has a lot of benefits and will make you even more money. You spend your free time learning because an employer gave you all the tools that you need. With applied knowledge, you gain new customers and appreciation from your team. Life is good. 

Motivation by a Dream

A lot of people do not try to achieve their dreams because dreams are not possible to make true. If it is unreachable, why even try? 

Motivate your salespeople to work towards the dream. Make them realize that nothing is unachievable if you put enough effort in it. They can dream all they want and be unhappy about impossibility or they can make things happen, set more dreams, and achieve more than they could ever imagine. 

By doing so, you motivate your workers to actually work harder and gain their trust as the person who gave them hope and confidence to pursue their dreams.

Closeness to Big Brands

Having a big brand requires a lot of communication. your employees have to know the values of your company, your goals, and how exactly their work influences a big picture of the brand. If salespeople feel like they are one of those who keep such a big brand alive and growing, they have more motivation to work harder. The work is visible and appreciated. 

Try to address the importance of every salesperson, showcase how their results made an impact, and give them away to make an even bigger effect. 

Conclusion

It is essential to keep your sales people motivated in order to make professionals stay and increase the productivity of the sales department. There are 5 steps towards a motivated sales team: belief in the product, good atmosphere in the team, the possibility of personal growth, encouragement to follow the dream, and establishment of closeness to big brands. Some of these are easier to follow, some steps need a lot of effort and time. No matter how hard it can get, the benefits totally outweigh the efforts. So what are you waiting for?

Also Read: 5 Ways To Manage Workload & Stress When Working From Home

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