With internet expansion, in the past years, more people have realized the importance of owning a website representing their business. There are no drawbacks as the cost of a website upkeep is low and people can easily find you on the web. The problem that emerged is that the competition increased and new strategies needed to be applied so that the website could attract more traffic. With the growing popularity of Social Networks, website owners have acquired more ways in which they can promote their business. Yet, there are several steps that are important to follow in order to have a productive marketing strategy.
Follow the analytics
With the modern era, various new possibilities have emerged to follow your marketing campaign. It was much harder to follow and evaluate appropriate statistics. With new statistics, it is possible to clearly see the response the customers had as you can check everything. It is possible to follow the path your website visitors take when they are on your webpage, and how many of them actually complete purchases. Another interesting possibility is that you are available to see real numbers, the results of your marketing campaign and outreach, since you can see the activity of your website even before you start the marketing campaign and compare it with current statistics after all the waves. This will give you the exact numbers that will show you how successful your marketing campaign actually is.
The importance of conversion rate
With the precise numbers at your disposal, you can see your conversion rate. That is the actual amount of people who purchase merchandise from your website. It is important to have as high a conversion rate as possible. If you see that your conversion rate is lower than 5%, it is a clear indicator that you should change the steps you are taking and somehow work on increasing your conversion rate. An appropriate level of conversion rate is around 10% and it is completely attainable. If you manage to achieve this rate, it means that your marketing outreach is good and you can look into smaller changes that will increase the numbers.
Double check the goals
After checking the statistics, you might realize that your campaign is not going well. This does not necessarily have to be true, as it is important to check if the goals you set up first are actually realistic. There are statistics related to other companies that you can compare your goals with and see if they are achievable. In case that you are not close to achieving what you have previously set as your goal, it does not necessarily mean that your marketing outreach is bad, but that you have set your goals to high for your business, and in this case, it might be a good idea to revise your goals and lower them to more realistic levels.
Double check social media marketing
Social media marketing is important for most types of businesses. However, in some business types, there are other places where advertising provides higher ROI. This is why it is important to see how much does social media marketing affect you. After seeing the numbers, you might decide that it might be better to reduce the investment in social media marketing and focus on other ways of expanding your business because, after all, the ROI is the most important number that should always be positive. This only applies in cases where you are spending too much time and money on social media campaigns that are not as effective as expected.
Testing different landing pages
It is possible to create two landing pages on your website which would allow you to diversify your marketing methods. After a certain period of time, testing different marketing campaigns, you will have a clear number showing you what kind of marketing strategy offers better results for your business. After the testing period, you can abandon the less effective marketing strategy. This might be a bigger investment during the test period, but it will show great results and it will pay off in the long run.
This is a very important step – it is very important that you follow the popularity of certain social networks. In the past couple of years, the number of social networks has really grown. It is important that you know which social network will give you the best user activity. This can affect your business greatly as some networks are better for infographics, others are perfect for an appropriate use of hashtags – such as Twitter. Using a variety of different social networks will draw different kinds of customers towards your website.
Increase order amounts
If you want to increase the numbers here, it is possible to combine several items and sell them for appropriate prices. This will bring more consumers to your site as you will show lower prices compared to your competition. It will also cause the number of sold items to skyrocket and in the end, mean more profit.
It is very important to create an appealing marketing strategy that will form an emotional bond with your customers and when they think of your business in the future, some kind of feeling should draw them back to you. It is also important to have outstanding customer support, as it will show people that you immensely care about them. This kind of respect will surely make them come back to you.
These are some basic steps that you should take so that your social media outreach becomes bigger, giving your business a proper boost. In time, following these tips will ensure the stability of your website and the number of visitors who are actually spending their time on it.