In order to successfully run a digital marketing campaign, there are many things that you must keep an eye on: the customer’s satisfaction when it comes to your services, products and brand in general, as well as being able to satisfy the needs of the market and knowing what people say and think about your brand. If you are unable to keep up with the current trends and update your marketing strategy constantly, it may lead to its crash. This is why it is very important not to make mistakes concerning digital marketing. Mistakes happen, of course, however you cannot let these mistakes become recurring as it may cost you dearly. In this the internet age we live in, digital marketing has become the backbone of each brand, especially because more and more young people turn to the internet rather than the TV. Without good internet marketing, there is no way a small or medium sized business can increase growth and attract new customers. The reality is that many new and young entrepreneurs make a lot of mistakes which they are unaware of due to their lack of experience. This is why we have decided to address this matter and point out mistakes that can make a business go under.
Common social media mistakes
The first mistake you shouldn’t make as a new entrepreneur is to neglect social media platforms. Each and every business that needs to grow and strive needs to have social media marketing. The first thing that is important to know is which media you will use. Depending on the business you are in, some social media may be more suitable for promoting your organization while some may not. For example, if you are in the fashion business and plan on selling your clothing line, then more visually based social platforms may be the best choice for you. Pinterest is a visually based social network whose majority of users are women and they share photos of clothes and fashion gadgets, so if you are in the fashion business, this may be the best social network for promoting yours. Many people make a mistake when using more than one social network, which can ultimately lead to weakening the whole campaign. It is much better to focus on one or two platforms which are most suited for you and try bringing concrete information to your targeted audience.
Neglecting the importance of content
The foundation of any kind of digital marketing is content. While everyone understands that good content is essential, there are still many people who don’t know how to use good content properly. Good content consists of professional images, relevant and truthful information and good punch lines. However, if you are targeting the wrong crowd with good content, it won’t have any effect. If your targeted audience doesn’t care about what you post and share, then you can post photos, videos, articles or any other content all you want, and it won’t have any effect. Try to find key elements that will make your site users and social media users become regular customers. The latest trending content for companies are mostly videos. Videos have become a pillar of digital marketing and no company can afford to neglect this kind of medium. Simply posting content is not enough, it needs to be put together properly with potential customers in mind.
Neglecting mobile users
People who access the internet daily via mobile phone have surpassed the number of users who do this using a tablet or a laptop. The number of desktop PC users was surpassed by mobile users in 2014 and this is something any entrepreneur must understand. Many businesses pay a lot of money for their mobile technology but fail to utilize it. It is very important that you optimize your whole digital campaign for mobile users or you will be neglecting a whole market. Bearing this in mind, it is essential so that you can always incorporate mobile based marketing in your strategy. This means that your website should definitely be optimized for mobile browsing and you should employ audience mobile targeting. This whole tech sector has grown so much that many experts are already talking about mobile marketing, stating that it is almost synonymous with digital marketing. Given the fact that it has already become a key part of digital marketing, the more user friendly you are on the internet, the more long term customers you will have. If people see that your website is unresponsive when they visit it via phone, then they will look for services somewhere else.
Neglecting analytics
Coming up with ideas and making practical moves is something you must do when performing a digital campaign, however work doesn’t stop there. After launch, it is important to see what progress you are making and if it is effective. After a while has passed, you will need to find relevant metrics that can show you your ROI (return on investment). By doing this, you will be able to see if the money you spent was worth spending. There are many other analytics that can help you get a clearer picture of where your campaign’s weaknesses and strengths are. A digital marketing campaign is not static and things can change – many people give up when they see the first results. Trust me, you have nothing to worry about – most new businesses have bad starting numbers, however those who strive are the ones who know how to fill in the gap.
Having a proper digital marketing plan is the key for success. Sit down and plan your moves, plan your objectives, find your purpose, find your audience and research it. It may seem shocking, but there are many businesses which don’t even have a digital marketing strategy. Don’t be one of those, as it will backfire straight into your face. Focus all of your efforts on important objectives and try not to get overwhelmed.
