It’s no secret that SEO is getting more and more competitive. With Google and other search engines constantly updating their algorithm to reward quality content over spammy, keyword-rich pages we all have had to adapt our strategy in order to rank on the first page of SERPs (Search Engine Results Page).
What is a good way of staying out of the competition? Well, you can go back to basics and optimize your website for just one keyword per page. However, this would be a mistake as it will not produce engaging content nor will it keep users happy. The solution? Why not make use of several keywords or keyword phrases within one piece of content? This idea has been coined as Keyword Clusters and has already started showing signs of giving businesses an edge in their SEO. Cutting-edge digital marketing SEO packages consist of this service as this tactic is an essential in today’s internet marketing landscape.
How Does Keyword Cluster Content Strategy Work?
The whole idea of keyword clustering is to group keywords or related phrases into one piece of content that you are writing. By combining long-tail keywords into your article, post, or webpage you would be able to please Google and stay ahead of your competition at the same time.
For instance, let’s say that we want to write a blog post about sports nutrition and gaining muscle mass. Our main keyword is going to be ‘sports nutrition. To go wider on this topic we could put together some secondary keywords such as bodybuilding recipes, best pre-workout foods, etc. We now have our cluster keywords – they might not all be relevant to the main topic, but they do relate to each other and will be helpful to people who are looking for sports nutrition-related information.
By clustering our keywords we now know that we have a good chance of ranking for several phrases at the same time. In fact, some users might not even click on our main keyword as they can find what they need by clicking through some of our secondary keywords. This way you keep your visitors happy as well!
Optimize Pillar Pages For Your Keyword Clusters:
Not all of your pages will be able to make use of the keyword clusters technique. However, the most important one should make sure it has several clusters of keywords in it. Of course, you’ll need to keep them relevant to each other and avoid stuffing them into your text.
We wouldn’t recommend creating five-pillar pages that are optimized for just one cluster keyword – this would look like you’re trying too hard to rank for something when in fact Google doesn’t approve of it. The best way is to go with 2-5 pillar pages, each with two or three clustered long-tail keywords within them. It’s an involved process but definitely worth doing if you want your website to stay ahead of the competition!
Reinforce keywords clusters with blog content:
Optimizing your pillar page with long-tail keywords is a good start, but you’ll also have to include those keywords in your blog posts as well. In fact, clustering is what will give you an edge over the competition as it will make sure that you stay relevant and update your website on a regular basis without being spammy about it.
Of course, including keyword clusters in just one post wouldn’t be enough – we recommend doing so at least once or twice a week. It might seem like you’re going overboard with stuffing keywords into each piece of content you write, but Google doesn’t see things this way. They understand that people want fresh and relevant information from publishers who care about their interests rather than bloggers who are trying to rank for a single keyword.
Increase internal linking:
Another tip to increase your chances of ranking with clusters is to make sure that you have a high internal linking rate. Even though this should be a priority regardless of your SEO strategy, it’s especially important when you want to connect an article or webpage with one or more other pieces on the same website. You can do this by using keywords as anchor texts and placing them in the <a> tags throughout your text – just don’t overdo it as Google might consider this spammy!
Is keyword clustering worth all the effort?
Yes, it is! There’s no doubt that becoming an authority in your niche will help you rank and increase your chances of bringing more visitors to your website. By clustering keywords and staying relevant with updated content you’ll be able to keep ahead of the competition and improve customer engagement as well. Keywords clusters are a must-have for long-term SEO success! Regardless of your website size, you should focus on the main keywords but also connect them with secondary, related keywords to make up a keyword cluster.
Improve your SEO efforts by covering several topics within one pillar page – this way you’ll be able to rank for multiple keywords & keep visitors engaged! Use relevant anchor texts when linking internally in order to create keyword clusters that are easy for Google to understand. Don’t overlook internal linking as it will help you improve your SEO efforts and increase customer engagement!
It’s the right time to get started with keywords clustering
Keywords clustering is an advanced SEO tactic that requires thorough research, patience, and hard work. However, it’s totally worth it in the long run as you’ll be able to see your website reap the benefits in a short period of time. You can start with a few keyword clusters or dive right in with five-pillar pages each optimized for two-three keywords – whichever way suits your target audience! Make sure you have a clear plan in place that takes into account all these details before moving on. In order to help you keep track of what going on we’ve creates an SEO tool that uses keywords clustering, so don’t miss out on trying it out!
Wrapping up!
Keep these important points in mind while working on the keywords clustering of your website. It will improve the overall SEO performance and drive more traction for your business. If you don’t have an in-house team, it’s better to hire a professional firm and get started.
Also Read: How IoT Is Reshaping SEO: Latest Trends To Know About
