Content is considered as King in the digital marketing sphere. Have you ever wondered why that is so? Basically, content marketing is an approach, which is aimed at developing and disseminating valuable content to the target customers. And it is a continuous process of enticing consumer action. Consequently, content marketing is the art of communicating with customers regarding the prospects of your business.
Meanwhile, content and marketing should proceed as perfect partners if your ultimate goal is a successful business. When you consider the content as King, no doubt, the marketing procedures will serve as the Queen.
Actually, what is content? Let’s check it out….
Anything, that is expressed through a medium as speech, writing, etc. can be treated as content. Presumably, the content can be an instruction, knowledge, or a communication tool. In the case of marketing, content plays a vital role as it assists in sharing information to the target customers.
Why is content given so much importance?
In this digital era, blog writing and content creation are becoming essential elements for every business type. It was found that 40% of companies utilize blogs for marketing purposes and 46% people read blogs regularly. Henceforth, content helps you deliver the right message to millions of customers all around the world within a fraction of a second.
Lets’ explore the top reasons indicating the importance of content:
• Improvement in search engine rankings
Of course, blogging is the ideal technique to add relevant content to your website. Meanwhile, you should realize the fact that a routinely updated blog can enhance your current search engine ranking and thereby, supporting your business. Are you wondering how? Reliable and quality content is always SEO (Search Engine Optimization) friendly. When you add engaging and resourceful blogs, it grabs the attention of your customers, which is essential for a business.
• Become a thought leader
By providing informative content, you can become a thought leader. Moreover, based on the educational content you provide, your customers will have a greater understanding of the product, and it boosts the customers’ credibility to your business.
• Attract customers, create impression and conversion
The ultimate goal of content marketing is to attract customers and convert strangers to visitors. But, how is it possible? Blogs, social media postings, and keywords can be utilized for this purpose. Researchers are of the opinion that exceptional content will create an impression in the customer’s mind. When you create an appealing content, arguably their urge to purchase the product increases. And finally, you will be able to convert visitors to leads through techniques such as call to action and landing pages.
• Promotion by sharing via social media
In today’s era, you can’t just leave the content on the website and wait for a response. You should share it via social media for improving the impact on your business. Furthermore, you can promote the content to your followers and you can generate an email for sending your subscribed email list and inform them regarding the availability of a fresh content. Ironically, when a particular content is shared, your company name, site and your product will gain adequate exposure. And this boosts your company sales and bottom line.
Why content is preferred over online ads?
Often, you may have encountered online ads while surfing through the internet. It is irritating, right? When you view an ad, you block it right away or change the settings. Conversely, you may subscribe or bookmark the site in which you find impressive and thought-provoking blogs. This is the difference.
If you are interested, lets’ brood over certain benefits associated with content marketing:
• Improved brand awareness, brand preference, and brand reputation
With the help of search engine optimization (SEO) techniques, you will be able to improve search engine visibility. This in turn enhances brand awareness. At the same time, your brand will be established as a thought leader, thereby enhancing the brand reputation of your company.
• Low marketing costs and availability of multiple marketing channels
Content marketing is an economical and long term strategy that provides compounding returns. When you serve quality content to your customer, it will attract leads and buyers with minimal expense. Another benefit is its availability of multiple marketing channels in the form of blogs, social media, e-books, newsletters, video and PowerPoint presentations, and white papers.
• Enhanced search engine visibility
When you produce a pool of quality content for your site, several queries of users can be answered. And hence, your site ranking will improve, thereby enhancing search engine visibility.
• Boost customer relationship
With the help of incredible content, you will be able to augment customer loyalty and proximity of your customer relationship. Nevertheless, content aids you to humanise your brand and thus, allows you to create a personal relationship with your customers.
• Increased on-site content and conversion rates
As the number of on-site content increases, customers will spend extra time on the site. This will ultimately lead to increased conversion rates, since you are able to engage, inform, and assist the audience with your content.
• Develop site traffic via quality content
Using website’s quality content, you will be able to enhance site traffic. Usually, customers search for content that enhance their knowledge in a particular subject. When you provide the content as per their needs, your site traffic will naturally be augmented.
In fact, content is the present and the future of digital marketing. Incidentally, it is one of the important strategies in enhancing your business. Content marketing is, however, not a buzzword for business tycoons alone, as small-scale agencies are also using content as a vital strategy for their business. Content is the ideal tool for communicating and creating genuine relationship with customers for businesses of all sizes.