Regardless of whether you are a brand-new start-up or a global conglomerate, every business could do with saving money where possible. Some of the most helpful tips are also ones that a surprising number of companies never actually consider. This list will discuss them in greater detail, providing you and your business with some literally invaluable knowledge.
Use The Giving Season for Advertising
This a really great idea as it both rewards your staff and can advertise your business as an added bonus. When giving out Christmas gifts, include genuinely good presents (as your staff deserves it) but also don’t be afraid to use branding. Consider something such as an umbrella with your logo on it or a tote bag to a similar effect.
Implement Low-Cost Advertising on Vehicles
This is another great way to get some free advertising. If you own a car or if your business provides employees with company cars, introduce some branding on the side of it to spread your business’s identity as far and wide as possible. If you think that signage is a bit too in the consumer’s face, at least consider including a logo and contact number. You’d be surprised how much business this could eventually generate.
Constantly Review Your Utility Costs
The amount of businesses out there that are overpaying for the cost of utilities is incredible. It is very easy, thanks to the use of websites such as Utility Bidder, to review the costs that your business is incurring and switch to a more cost-effective supplier if necessary. This can be for electricity, heat, or business water costs. There will often be a cheaper provider who offers the same quality.
Encourage Internal Growth
College and university attendance is at an all-time high. This means that there are a lot of new graduates out there who may not necessarily have experience but who have obtained skills in time management, organization, and research. Granted, some roles you advertise for may require someone to have experience but if not, be open to hiring an employee new to the industry and educate them in-house.
This will come at less cost to you as the wage for someone with no experience will be less than the alternative, but also, you are more likely to retain employees if they believe they are learning and adapting within their role. Hence, you won’t need to spend as much on recruiters or job advertisements.
Go Green
Going green is a great measure for your business to incorporate. It benefits the environment, which is the main thing; however, it can also be great for publicity, and you will save on your electricity bills.
Embrace Social Media for Advertising Alternatives
Consider the video-sharing app YouTube. Ads for this site can be made at a fraction of the cost of ads fit for TV. Plus, you’re not sacrificing on potential reach as YouTube draws millions of new viewers every day. This option can be explored on other social media sites, too, such as Facebook, Instagram, and Twitter, all of which allow for a huge outreach of ads that don’t cost a lot to make.
Also Read: Big Data Solutions for Small Businesses!
