Decoding The Art Of Persuasive Speech!

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Persuasive Presentation

A well-crafted and executed presentation changes people’s minds and motivates them to take action. Thus, if you want to create such a persuasive speech, then you should continue reading this article as we have compiled all the necessary information regarding it.

What is a Persuasive Speech?

When the speaker attempts to persuade the audience to agree with his or her viewpoint, is a persuasive speech. The speech is structured in such a way that the audience can ideally embrace all or most of the articulated viewpoint. However, not all audiences can be persuaded by a single speech, and not all viewpoints can persuade the audience.

Parts of a Persuasive Speech:

A speaker’s persuasive power can be increased by mastering these three elements.

Ethos relates to your personality, ethics, and credibility while speaking. Increasing your audience’s confidence in you before and during your speech increases the probability that you persuade them to act upon your statement.

Secondly, Logos are referred to as the reasoning, expressions, and factual arguments in your speech. It aims to target the audience’s sense of rationality, to make the viewer convinced that only your viewpoint is logical, thus making your argument practically indisputable.

Lastly, we have pathos, which is referred to as emotional appeals. They aim to make an impact on the audience, making them feel in a certain way so that they can accept the statement you have to make by the end of your speech.

Persuasive Speech Examples:

Let’s take a look at historical persuasive speeches:

Example 1:

Elizabeth I delivered this groundbreaking speech in 1588 to the troops. It deals with gender, sovereignty, and nationality issues.

“I am come amongst you, as you see, at this time, not for my recreation and disport, but being resolved, in the midst and heat of the battle, to live and die amongst you all; to lay down for my God, and for my kingdom, and my people, my honor and my blood, even in the dust. I know I have the body but of a weak and feeble woman; but I have the heart and stomach of a king, and of a king of England too, and think foul scorn that Parma or Spain, or any prince of Europe, should dare to invade the borders of my realm; to which rather than any dishonor shall grow by me, I myself will take up arms, I myself will be your general, judge, and rewarder of every one of your virtues in the field”.

Example 2:

Martin Luther King Jr. addressed in front of the Lincoln Memorial in 1963, giving a speech regarding ending racism and prejudice:

“I have a dream that one day down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification – one day right there in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.
I have a dream today. I have a dream that one day every valley shall be exalted and every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight, and the glory of the Lord shall be revealed and all flesh shall see it together.”

How to create a Persuasive Speech Outline?

To create a persuasive speech outline, you need to consider the following:

1. Consider your Target Audience:

Knowing about your audience before constructing a speech is very essential. Keeping in mind your listeners will make constructing a persuasive speech easier.  For instance, If they are not familiar with your subject, then you should also consider the context of your speech when considering the structure and duration of your speech so that they can get grip on the speech effectively.

2. Choose a topic for your persuasive speech:

Think about the following considerations when making your decision:

– topic should be of your interest because to create a speech, you need to undergo a lot of research, and doing it with interest will make the process much easier and effective. 

– since you would have known your target audience till now, consider their interest as well. Because if your speech is out of their reach, they’ll eventually lose interest in it and your speech then won’t have an impact on them.

– keep it unique, not on ordinary common topics that have been delivered thousands of times. Unless you have something new to add on that topic.

– Raise an emotional subject, the audience is more probable to be convinced and respond to your appeals.

– the desired outcome should be in your mind while choosing a topic.

Some persuasive speech topics are:

  • Do introverts make great leaders?
  • Does hiring cheaper foreign employees hurt the economy?
  • Should people be fined for not recycling?

5 Ways to create a persuasive speech

While writing a persuasive speech, it’s effectively to take into account the following steps and tools:

1. Create a Great Structure:

The most critical parts of a speech are the beginning and end. A good opening captures the audience’s attention right away and establishes a powerful first impression. Make it a little dramatic or including your audience in the frame can serve as a good start to a convincing speech, creating an emotional bond between them and your speech. Moreover, to trigger the emotions, try adding on something that you know your audience can relate to, in a more subdued manner.

Then choose the themes you are willing to discuss in your speech and brainstorm it meanwhile. So that you have plenty of time to discuss and clarify your point of view to your audience.

2. Include Interesting Facts:

People do not believe claims until they are backed up by proof. Try using interesting facts and logic to convince the viewer to believe what you’re saying. Adding facts will trigger the audience’s rational mind to think about the particular stance.

However, to maintain the audience’s interest, try utilizing “Did you know slide PowerPoint templates” to present the facts and figures in your presentation. These slides include a variety of shapes, symbols, and backgrounds that can be used to transform any insightful presentation into an appealing presentation. It could serve as an effective tool to not make them lose their interest, as facts and figures can be quite boring.

3. Start with a Strong Hook:

You’ll improve your persuasive speech by disproving your audience’s criticisms and demonstrating that you’re also educated about other points of view on the subject. When presenting an alternative view, don’t be offensive. Instead, demonstrate in a way that proves that your conclusion comes with logical reasoning.

Furthermore, to prove the authenticity, go in-depth to make the speech more impactful. For example, if you want to present the project timeline, that how the project has progressed gradually. Utilize the “9 steps curved roadmap template” by SlideModel, it’s an infographic layout for projecting key pieces of information in the process. It will help you display the steps in a chronicle manner, compiled on a single slide. This would aid in clarifying the business’s trajectory across phases. 

4. Plan out great Storytelling:

People prefer to make decisions based on feelings, despite the fact that we all anticipate and respect a rational argument. Building a relationship with the audience with a smile and eye contact is a great place to start if you want to gain buy-in for your ideas and encourage action.

By linking your case to their viewpoints or experiences, you will reinforce the bond you share with your audience. To elicit emotions and help your audience interact with your story on a personal level, use words, pictures, video, personal experiences, and observations.

Take help from SlideModel in presenting a great story to your audience. They provide a themed template on storytelling, which can be utilized to create engaging messages. To build a storyboard ready to be posted, first, you need to grasp the story elements and then brainstorm them with tams.

5. Include Rhetorical Questions for the Audience:

Your viewer will be completely engrossed in your story and persuaded to embrace what you propose, however, if they return without any idea what to do with your suggestions, that means your presentation was ineffective. Since CTAs are such an integral part of a presentation, you must execute one that resonates with your audience. 

By the end of the speech, including rhetorical questions for the audience, will provoke their thoughts and might get persuaded to go and take action in response to your speech. Remember the audience you are addressing to and then make the questions accordingly.

Also Read: How To Succeed In A Business Career?

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