The time has come. The fabrication of your product has completed the first tests and everything is ready to supply the distribution channels. Now all that’s left is to design the launch to ensure sales success, but how?

It’s all about the “what”, “how” and “where” of launching your product, especially when it comes to something new. As of 2022, 84% of consumers stress that it is very important that the company they buy from is innovative.

So let us take a look at how you can launch your new product and turn its performance on its head. Your metrics will never look better after such an innovative move.

6 must-have tips for a solid launching

1. Put together a good launching guide

Planning, that’s the foundation of everything.

The success of a new campaign depends on you planning your steps very well. To do this, it’s important that you carefully delineate the actions you want to take. Don’t forget to:

• Optimize your website properly
• Choose effective KPIs
• Develop a solid digital marketing strategy
• Record user experience through CRM
• Appoint a team of experts for the implementation

Let’s go through one by one in the context of a guide. Although everything should be based on the specifics of your offering, you can refer to the Appcues product launch guide and follow an orderly step-by-step guide. We promise you nothing less than the best results.

2. Optimize your website properly

If your business doesn’t have a website that can get your customers excited about your new product, it doesn’t exist. If you fully automate your online presence, you’ll be able to offer your product properly.

The idea is that it’s not just the design that changes, but the way you present all of your content. In 2022, your users will no longer want to read endless product descriptions, but concrete information capsules, always accompanied by audio-visual support.

And why? You want that content to succeed on social networks or e-commerce directories. An optimized website skillfully engages your audience and brings you closer to them to make the most of the relationship. The idea behind this is that you can:

• Increase sales indicators and product positioning
• Generate more visitors
• Increase customer loyalty: you want them to come back!

You don’t need to have a large design and implementation team. There are programs that show you how to build websites without code or without an experienced programmer. This lowers operating costs and puts your project on track to keep up with new digital trends.

3. Choose effective KPIs

The metrics that guide your business need to be concise and results-oriented. With that in mind, pick a few basic KPIs that your entire team can understand to focus on achievable results. Any alignment process is incremental, but it needs to be clear.

These numbers should also be change-oriented and dynamic, meaning they’re there to guide the way, but you shouldn’t get married to them. If you want to set optimal conditions, choose some of them:

• Total sales by niche
• Positioning and participation in digital markets
• Marketing campaign performance
• Investments in relation to sales in digital channels
• Customer loyalty
• Customer experience and satisfaction

Remember that this is your product’s journey, which is unique and special, so ask yourself what you’ve right now and where you want to go.

4. Develop a solid digital marketing strategy

Now that you’ve an optimized website and some metrics to work with, it’s time to launch a good digital marketing strategy to get your product to the ideal market. We should break away from the old paradigm of a simple visual or printed product promotion and follow these pillars:

• SEO: The best launch strategy because it requires little or no initial investment. Optimize your website content to rank well in search engines and reach your target audience
• SEM: If you’ve already started SEO campaigns and have a larger budget or want to move up faster, you can buy the positioning of your ads. Google Ads is usually the best starting point
• Social media: the best means to spread information and content about your products. It’s important that you find the right platforms for your project and that their reach is meaningful to your target audience

Just as important as the strategy you choose is how you monitor their results. Whether you measure them by sales, impressions, or clicks, focus on getting a good digital reputation and being visible enough. Basically, make Google your best friend.

5. Record user experience through CRM

One of the pillars of a successful launch is a focus on the customer. The customer is the beginning and the end, always. Therefore, with a CRM as your core system, leverage that focus operationally and financially to grow your brand. This way you can:

• Record the user experience: through data and analytics that provide a complete and holistic view of the customer, you can provide them with a truly valuable proposition
• Monitor social media reach: gather customer activity and sentiments about the service or product you’re offering. They serve as feedback so you can adjust your marketing plans according to demand
• Build loyal relationships: if you learn what customers want, listen to their needs and adapt to them, not only will you’ve more users, but everyone will return to the place where they found exactly what they were looking for

Your customers are digital users first and foremost. That’s why you need to implement a CRM that accurately reads their journey on your website and helps you provide them with a personalized experience. At the end of the day, this data is integrated into strategic assets that are valuable to your business.

6. Appoint a team of experts for the implementation

We cannot complete our review without human support of all the steps for a successful launch. While it’s ideal to have the right tools and programs available, you must select those who’ll lead this effort.

Choose production and digital marketing professionals who can conduct internal studies and determine which aspects of the product need to be evaluated and which processes need the most work.

Even if it’s necessary to have technical support, your staff must be more than capable of leading the implementation, monitoring and subsequent analysis of the results, as well as using effective corporate communication. It’s important that you dedicate yourself to this task:

• Provide training on the technical aspects of the product
• Explain in detail the initial situation and the expected goals
• Provide the technical and financial resources so that your employees can work with everything they need

Analyze how other companies in your industry have deployed teams for new campaigns. The best way is the one that already has footprints, even if it’s just for reference. So give your team all the information they need to get the best results.

All the tips, all the success

As we’ve seen, the foundation for a solid launch is organization. You can’t leave anything out if you want to cover as many areas as possible. 

It’s not just about using digital tools to make work easier, it’s about optimizing them so that you think about higher productivity and lower investment. It’s about working less to achieve more and compete with the best. Remember this:

• Rely on a good product launch guide and start from there
• Improve your website to make it an optimal hub for interacting with your customers
• Lead this new approach with clear, concise and effective metrics that your staff can understand and manage perfectly
• Implement a digital marketing strategy that aligns with your goals
• Use the features of a CRM to gather all the information about your customers that you need to retain them for the long term
• Build and rely on a team of people who understand the importance of this change and have the knowledge and resources to make it happen

It’s no longer just about modernizing operations, but about making the most of the way you work to add value to your product and, in turn, to your customers. You’ve already taken the first steps on a new growth phase for your business, keep going!

Also Read: Common Mistakes Made By Newbies In Digital Marketing