Elevate Your Productivity: Integrating Voice-to-Text Solutions in Marketing Campaigns

With half a billion podcasts in 2024, we can see how this type of content is becoming more influential in marketing endeavors. However, it’s also important to take a step back and see what we can make out of podcasts and video content.

With the rise of artificial intelligence (AI), it has always been challenging to edit, improve, and reuse different types of content. One helpful AI tool is certainly a voice-to-text converter, as it allows you to transform content in ways that can help you streamline your marketing campaigns.

This article takes a deep look into some of the advantages that voice-to-text converters bring you and how to use them for marketing. 

Voice-To-Text technology breakdown

The journey of voice-to-text technology starts with recording raw audio. This process includes common methods of data conversion from analog to digital. The quality of this part largely depends on how good your microphone is. 

The next step is pre-processing, which includes removing background noises and unexpected frequencies and polishing the audio quality overall. After these two parts that target audio quality, voice recognition software steps up. 

Acoustic models then compare the acoustics of the recording with a language model. This is a key part of the converter, as it’s the connection between digital recording and transcription.

A good voice to text converter is trained on vast amounts of data and can work properly even if there’s some background noise. 

There are multiple models that are used in speech recognition, including Hidden Markov Models, Dynamic Time Warping, Neural Networks, and Gaussian Mixture Models. The efficiency and accuracy of voice recognition models are improving over time as more data is analyzed.

The downside of this technology is that there’s a vast amount of different speech patterns and accents. Two people from the same country can speak a language differently, and this difference is even greater when we include non-native speakers. 

Streamline content creation

Textual content is an important part of marketing campaigns. Whether we’re talking about blogs, social media posts, or ebooks, it’s basically impossible to avoid writing if you’re conducting marketing campaigns.

Writers don’t have the same creative process, and some of them have recognized the benefits of AI in improving their content creation. Voice-to-text solutions are a great way to streamline their writing, as they can speak their ideas and thoughts and transform them into text. They can use this software to create content itself or to remember helpful ideas to use later. 

With voice recognition software, they can easily write complete articles much more quickly than they would sitting down and typing them out. The amazing advantage for writers is that this increases accessibility. Writers who have poor eyesight, or problems with their hands, can use voice-to-text to continue with their work or hobby without any worry.

I know fiction writers who highly appreciate their routine of sitting down at their desks and writing. But, until they get their fingers on the keys, they record dozens of ideas and thoughts throughout the day that they eventually transform into writing. 

For marketers, this can help them create quick social media posts or brainstorm the perfect copy for a website. 

Convert content 

As mentioned earlier, podcasts are becoming more popular. Furthermore, YouTube videos have always been quite an important type of content. Some content creators and marketers started out as podcasters or YouTubers and only later introduced other forms of content. 

To conquer multiple platforms, transforming video or audio content to text can be essential. Doing so manually would either require a lot of money to hire transcription experts or a lot of time to do it yourself. 

Voice-to-text audio is an affordable and effective choice, as it will help you quickly convert podcasts or videos into textual content with ease. Once you have the videos in the form of text, you’re basically free to do anything you want with them.

You can use the textual content to create articles for your blog or simply create a transcription of the video. This way, people can find your website or profile through search engines. 

Transcriptions also allow your followers to skim through your content and easily quote it.

Transcribed content can also be used to create social media posts. With the use of ChatGPT or similar AI software, you’re able to make great video descriptions and social media posts in seconds. 

If there’s a piece of content that you’re particularly proud of, you can go a step further and use it to create an e-book or an infographic. 

Make subtitles 

In the same way that voice-to-text solutions increase accessibility to writers, subtitles do for all video and audio content. Subtitles are an amazing way to make the content more understandable and accessible to people with hearing problems or non-native speakers.

Voice-to-text solutions can help you create accurate subtitles for your content and make it easier to follow. In the context of marketing, increased accessibility can lead to a better reputation and a larger audience.

With the amount of non-native English speakers, for example, you’re significantly increasing the amount of people you can reach out to with your content. Subtitles can also help with SEO, as they can get indexed on some occasions. 

Including keywords in subtitles can make the content rank for specific keywords and help you reach a wider audience. Providing subtitles is also required in some regions for educational content. 

Use translations to penetrate new markets

Although English content is most represented on the internet, companies that operate in a certain country or region can have just as many benefits. Starting with voice-to-text software, your video or audio content is converted to text.

Then, you can use automated translation software such as Google Translate to translate your content into the language of your choice. This makes the process of conquering new markets much easier, as you don’t need anything besides a couple of applications at your disposal.

This can, of course, lead you to access new markets and rank in other regions as well. The greatest benefit of a voice-to-text solution is that you will be able to create content for different languages quickly. 

Analyze customer voices

When looking for clients, there are dozens of ways to make a pitch. Email, LinkedIn, and even social media. However, cold calling is still effective, and many businesses continue to do it in an old-school way. 

Although the method is older, it can be complemented by modern technology. Voice recognition can analyze the voices of the clients and help you understand various metrics of how the cold calling campaigns are successful.

With the proper tools, you will be able to gather information on the gender, emotions, sentiment, accent, and language spoken by the customers that your employees call. Furthermore, the same principle can be applied to understanding your own employees.

With the information gathered, you can make a better analysis of your audience, as well as the effectiveness of your team. However, you should notify the customers about the data that’s gathered, as you want to stay compliant. 

In the long run, you will be able to devise better marketing campaigns and target better customers. This can help you save time and money and improve your sales and popularity. 

In the worst-case scenario, voice recognition can even help with fraud prevention. For example, voice recognition software might recognize AI-generated malicious voice messages, or it can recognize if an individual is hiding their real voice. This can lead to mitigated risks for companies that conduct cold calling. 

Voice-to-text solutions can help you improve your marketing

AI is becoming more common in various fields, and it’s likely that we will only see better and more refined solutions. The sooner you embrace this innovative technology, the more results you can expect from your marketing and business ventures. 

This article doesn’t mention all the benefits of voice-to-text, let alone AI as a whole, but it dives into some of the basic yet helpful implementations. However, remember that marketing isn’t enough if you’re looking to gain a lot of popularity and traffic.

Instead, think of marketing campaigns and voice-to-text solutions only as a complement to an already exceptional product. Marketing itself won’t make up for poor product and reputation, regardless of how hard you try. 

About Writer

Veljko is a student of information technology who paired his passion for technology with his writing skills. He enjoys researching topics such as robotics and programming and cultivates his knowledge in philosophy, classical literature, and fitness. Veljko’s favorite writers are Borislav Pekić, Miloš Crnjanski, and Ernest Hemingway. 

Veljko Petrovic

Writer Veljko