As content is king, people often find it difficult to generate compelling content to keep the audience engaged. Creating captivating content is one of the daily challenges faced by enterprises and individuals for converting audiences.
The question arises, how to become a web content manager? How to do web content mining which in turn would create something feasible and interesting that would engage audiences sufficiently about their product, service or even a message? But, do you really want to just settle for being sufficient?
One can improve and make better content to improve their content marketing skills and multiply their conversation rates. In this article, let’s learn about how to do web content mining with captivating content and engage audiences.
What is content marketing?
Since traditional marketing is becoming more and more obsolete nowadays, content marketing has now become an optimal choice.
According to the Content Marketing Institute, content marketing is a strategic marketing approach that primarily focuses on distributing and creating relevant, valuable and consistent content that attracts as well as retains the audience. This, in turn, drives profitable customer action.
In simple words, content marketing helps in pitching one’s products or services where one will be providing pivotal and engaging content about the prospects of the services and helping the audience to solve their issues.
Characteristics of an engaging content
Great content comprises genuine information about the matter which the audience would find interesting, relevant and even at some point, entertaining. However, that is only boilerplate stuff. Good content should have impeccable language and other important factors that should follow the below 5 characteristics. They are:
Readability: As the title suggests, the content should have optimal readability. This means, that the content should be understood easily where the content piece is shaped properly without any jargon, spelling or grammar errors and other important factors. It should have a good sentence structure with relevant terminologies adhering to the content.
In simple words, the content should be written in plain language that is easy to understand and hence is scannable. To make content scannable, one should focus on concise paragraph messages, streamlining complex sentences and of course using a listicle or tabular approach to make it look more precise.
Engaging: Engagement is an important concept in terms of content marketing. To build relationships with one’s customers, engagement is necessary which can be achieved via emotional connection with the audience if necessary.
The tonality of the content is another crucial point to engaging one’s audience. This helps in making the writing precise and the tone of the voice engages the audience more freely. To sum it up, emotive language as well as correct tonality is what is massively responsible for content engagement.
Consistency: Since inconsistencies are one of the major drawbacks in the field of content marketing, one must keep a consistent tone to make the content look more engaging and lucrative. Must curate the content, an individual uses company-specific terms that will engage the audience to be interested in the specific product or service. Content should primarily focus on the goals and parameters of the company that is consistent and factually correct.
Findable: Findable content is one of the primal aspects of content marketing. While publishing content, one must have a good understanding of SEO tips and “tricks” that would make their content appear in people’s search results. For this, one must create high-quality content with appropriate keywords in appropriate places.
Translatable: Markets in India and China have massively increased global trade over the last few decades. For engaging their content with local people, companies often tend to translate those content into local languages. This means that one should ensure that their writing is clear and concise which can help in making translations smooth as well as efficient.
How to create captivating web content?
Creating engaging content does not limit it to selling your product or services. The content has to be engaging enough to boost conversations. Here are 5 ways one can employ to boost their conversation and create killer content.
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Have a creative headline
The headline is one of the first things a reader sets their eyes on when they open your blog or landing page. The headline essentially determines if the audience would engage with the content or bounce from the page. There are some common elements for a successful headline. They are:
- A headline should consist of only seven words.
- There should be numbers in the headline. For example, X ways to improve your writing skills.
- The first word should feature the words, “How” and “What”.
- The first word should indicate specificity.
One can also use headline analyser tools like CoSchedule to test your headline starts and pick the best one that might be likely to be performing the best.
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Write an intriguing introduction
If the headline is attracting the readers, the introduction should make the readers stay. Writing an intriguing introduction would pique the interest of the audience and compel them to read more. In layman’s terms, if the headline is the bait, the introduction works as a hook.
The introduction should have certain information that would engage the reader to read further and can point out how the readers can benefit from the post.
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Incorporate visual elements
Visual elements are one of the most crucial aspects that makes content compelling and intriguing. This can make a huge difference in the performance of the content. It is also the most optimal way of breaking up long text pieces that makes the content intriguing as well as scannable.
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Write in an easy-to-read format
Formatting is an essential element in web content mining. To have engaging content one must adhere to an easy-to-read format to pique the audience’s interest. Here are some tips one can incorporate to make content feasible. They are:
- Break up blocks of text into small paragraphs. Do not use chunky paragraphs consisting of more than 5 or 6 lines.
- Use bullet points to highlight the important points of your blog or landing page.
- Add visuals to break up your text blocks to make them look “eye-soothing.”
- Include intriguing subheadings making the content easy to read.
The above points are what make content immaculate and quirky. This would engage the maximum audience and create conversations.
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Create a compelling CTA
Creating a call to action or a CTA is a crucial aspect of writing content. One can incorporate CTA at the end of the blog post that would be urging the readers to subscribe to the specified product or service. But how to make a CTA compelling? Let’s read.
- Give a proper explanation of what the CTA entails.
- Do not beat around the bush. Get to the point and limit the CTA to 5-6 words.
- Focus on what the audience might benefit from the product or services.
- Use urgent words like, now, instant, and today.
- Use words like “custom” or “exclusive“.
- Highlight the benefits like using “free” or “save“.
These above bullet points make the content feasible. Try not to deviate from the objective of the content and make it concise.
Conclusion
Content marketing is the modern way of creating awareness about the product or services an organisation has to offer. It is a crucial marketing strategy that not only creates maximum engagement but also improves the reputation of the organisation which can attract more customers.
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