https://unsplash.com/photos/SpVHcbuKi6E
The education world has experienced a significant shift after the pandemic. Thanks to advancing technologies, the sector has witnessed a massive boom in opportunities. An Orbis research estimates that the e-learning market will surpass $458 billion by 2026, primarily driven by increasing internet users and smartphone access.
Traditional institutions and private developers have currently released more than 520,000 education-oriented apps. This includes school management software, such as Teach ‘n Go, which makes it easy for investors to manage their education business. While these changes are beneficial, they have led to a significant increase in teaching-based businesses. If you’ve invested in this field, these marketing strategies will help you stand out from the competition.
1. Use social media platforms
With more than 4.59 billion users, you can connect with 42% of the world’s population on social media platforms. Millennials, Gen Z, X, and baby boomers are all fans of social media platforms. Social media channels have transformed significantly from the traditional social platforms that were primarily used for social engagements.
You can create meaningful connections with prospective customers regardless of your preferred social media channel. However, this requires creating a social media marketing strategy, which begins with creating a persona representing your target audience. Specific details, such as age, gender, goals, values, and lifestyle, should guide your marketing persona.
2. Create an optimized website
Websites are a must-have marketing tool for modern businesses. Your education business should have an optimized website. To begin, a perfectly optimized website should be mobile-friendly. The number of people with internet access has increased significantly. This number is largely made up of those browsing using smartphones.
Because smartphone users make up most internet visitors, your education business marketing campaign won’t reach most people if you haven’t optimized your website for mobile use. A mobile-friendly website should be easy to navigate, have clickable links, responsive, and load faster.
3. Create engaging video content
Digital marketers have attested to the effectiveness of video content in marketing. A HubSpot report shows that 78% of the respondents interviewed watch several online videos weekly, and 55% of the participants view online videos daily.Creating video content for your education business has unmatched marketing potential. Fortunately, you can exhaust this niche’s endless promotion content ideas.
4. Encourage students to leave online reviews
Unlike before, more than 90% of current customers read online reviews before purchasing a product or visiting a business. This is why reviews are an integral part of your marketing strategy. Since you can’t force students to review your education business, you can provide incentives to encourage them to share their reviews. You should also simplify the review process and make it fun.
For your part, you should respond to student reviews promptly. You shouldn’t ignore negative reviews. Instead of being dismissive or deleting them, use them as an opportunity to show how your business handles arising challenges.
Endnote
Marketing an education business slightly differs from traditional marketing of products and services. Since your platform deals with courses, corporate training, online courses, and workshops, your marketing strategy should be highly targeted and focused on convincing prospects to consider your services.
