Nowadays, marketers need to keep up with increasingly sophisticated customer expectations and faster-paced product cycles. Low code platforms can help you build more workflows and applications quickly and efficiently, freeing up time for the real marketing functions of strategizing, planning, tracking KPIs, and meeting objectives.
Unlocking the power of these solutions requires enterprise teams to think about every key stakeholder touchpoint throughout their entire organization’s marketing ecosystem—publicly available websites; internal mobile apps; backend systems that integrate data into actionable insights —all leveraging a low-code platform. With this post today, we’ll explore how citizen developers can use low code platforms to revolutionize their marketing strategy in meaningful predictable ways that drive conversions , ROI ,and brand loyalty – without breaking the bank or losing sight of business objectives..
What is a Low Code Platform and why should you care about it for your marketing strategy
Low code platforms are software development tools that enable users to create applications or websites with minimal coding knowledge. These platforms provide an easy-to-use visual interface where users can drag and drop components to build applications, as well as access powerful back-end capabilities such as databases, APIs, and connectors. Low code platforms also typically allow for faster development times and cost savings when compared to traditional coding approaches.
A Low Code Platform is a software development platform that enables users to develop and deploy applications with minimal coding effort. This platform offers a simplified and streamlined approach to application development, making it an attractive option for businesses looking to reduce costs and speed up the development process.
Utilizing a Low Code Platform provides many benefits, allowing businesses to create innovative solutions faster and more efficiently. This is important for marketing strategies as it allows for quick implementation of new campaigns or tools, enabling businesses to stay ahead of their competition. By utilizing a Low Code Platform, businesses can streamline their marketing efforts and focus on delivering high-quality results.
Benefits of using a Low Code Platform to create marketing campaigns
It’s no secret that creating successful marketing campaigns can take time and energy. That’s why more and more marketers are turning to low code platforms like jasper.ai for help. Low code solutions allow businesses to quickly create, launch, and manage digital marketing campaigns without needing specialist development or IT skills.
- Reduced Time & Cost: Low-code solutions make it easy to build complex digital campaigns in less time and at a lower cost than using traditional coding methods. This means you can quickly produce high-quality results, even on tight budgets and timelines.
- Automation Capabilities: Low-code platforms come with built in automation features that make it easy to set up workflows and send automated messages to customers based on their actions or behaviors. This helps increase customer engagement while freeing up valuable admin time in the process.
- Comprehensive Reporting & Analytics: With comprehensive reporting capabilities, low-code solutions make it easier to gain real-time insight into how your campaigns are performing. This helps identify areas where improvements can be made in order to better serve your customers and maximize ROI over time.
With so many advantages of using a low code platform for your marketing needs, it’s no wonder that more companies are turning towards this solution for their digital campaign needs!
4 Steps to Setting Up a Low Code Platform
Creating successful digital marketing campaigns can be time consuming and require expertise in coding and development – but it doesn’t have to be that way. Low-code platforms like jasper.ai make it easy to create, launch, and manage digital campaigns with minimal effort.
Setting up a low-code platform is simple and straightforward. Here are the four steps you need to get started:
1. Choose Your Platform: First, decide which low code platform best meets your needs. Doing research on platforms such as jasper.ai will help you choose the right one for your unique campaign requirements.
2. Set Up Your Account: Once you’ve selected a platform, create an account and log in using the supplied credentials. You may also need to link it to any existing accounts like Google Analytics or Facebook Ads Manager if applicable.
3. Customize Settings & Features : It’s important to customize settings and features according to your own preferences so that everything runs smoothly when launching your campaigns in the future. This includes configuring any automated workflows or setting up custom reporting parameters in order to track ROI accurately over time.
4. Start Creating Campaigns: Finally, you can start creating campaigns within the low code platform of your choice! With all of its built-in features and automation capabilities, designing effective digital marketing campaigns has never been easier!
By following these four simple steps, any business owner or marketer can quickly set up a low code platform and start creating dynamic digital campaigns without needing expert coding or development skills!
Examples of Companies Using Low Code Platforms Successfully
- Creatio: Creatio has utilized its low code platform to help businesses streamline their sales, marketing and service processes. With its powerful low code tools, businesses can easily design and launch custom workflows, automate repetitive tasks, and analyze customer data with accuracy.
- Adobe: Adobe has successfully used its Experience Cloud platform, powered by a low code platform, to help businesses create meaningful customer experiences across all channels.
- HubSpot: This rapidly growing CRM platform relies on a low code platform in order to quickly design and launch marketing campaigns with precision and accuracy.
- SAP: By leveraging the power of its low code development processes in the SAP Cloud Platform, SAP has created an intuitive platform for business users to quickly design their own workflows with accuracy.
Common Challenges of Using a Low Code Platform & How to Avoid Them
Using a low code platform can be a game changer in software development, allowing you to streamline the process and reduce the time and money required for custom coding. However, just like with any new tool, there are common challenges that you will face when using a low code platform.
These might include limitations in customization, vendor lock-in or difficulties with integrations, for instance. To avoid these challenges, it’s important to choose a reputable platform that has a track record of success, as well as to thoroughly test and plan your application before launching it.
Keep communication open with your developer team to ensure smooth collaboration, and take advantage of the resources and support available through the platform provider. With some careful planning and strategic thinking, you can overcome these challenges and enjoy the benefits of a low code platform.
How To Measure Results from Your Low Code Platform Investments
Investing in a low code platform can be a game-changer for businesses looking to streamline their processes and accelerate digital transformation. However, the success of such an investment ultimately depends on the ability to measure its impact. The first step in measuring results is to establish clear goals and metrics that align with business objectives.
This could include faster time-to-market, improved customer satisfaction, or increased revenue. Tracking and analyzing these metrics over time allows for a data-driven approach to decision-making and can highlight areas where further optimization is needed. Ultimately, measuring the results of low code platform investments is key to realizing the full potential of this powerful technology.
Conclusion
To conclude, a Low Code Platform can be a great tool for making your marketing efforts more efficient and successful. In addition to being time- and cost-efficient, Low Code Platforms provide the necessary flexibility to support any organization’s campaigns. This empowers marketers to take full control over their campaigns, creating incredible value with minimal resources.
With this in mind, organizations of all sizes should continually explore what Low Code Platforms can do for them and understand how they can use these platforms to their advantage. From knowing the basics of setting up your platform to understanding how it helps you measure success, there is much to learn when implementing a Low Code Platform – but it’s worth it! Investing in a Low Code Platform will help organizations maximize their digital strategies in order to drive growth at scale.
