The Role of Social Media in Modern Real Estate Marketing

The inclusion of the internet itself had a massive change in businesses and how they operate. In the last decade, social media has also had that inclusion into businesses and how they promote themselves.

The real estate industry is not lost on this, and real estate agents have taken to social media in order to help their businesses. 

On that note, it is important to look into the role of social media in real estate marketing and how it can affect your social network for real estate. 

What is Social Media Real Estate Marketing?

Traditional forms of marketing in real estate involve sending out postcards, letters, emails, and other methods as well. Those methods are still effective till this day, however, social media has raised the levels of how far marketing can go in the modern day.

The number of social media platforms is increasing daily; the most prominent ones are Facebook, LinkedIn, Twitter or X, TikTok, and Instagram. These platforms have millions of users worldwide, including people from around the world. 

Creating real estate social media profiles and linking them back to your real estate website is a surefire way of gaining new leads and expanding your brand’s reach. 

Marketing on these platforms involves various types of posts – some platforms are specialized for pictures, others for videos, and others where a mix of both do the best. They help expand your limited reach to find newer audiences, showcase your listings, promote your business, and in other ways. 

Importance of Social Media Real Estate Marketing

Some importance of real estate marketing through social media has already been discussed, but there is a need to specify them.

• Targeted Advertisements: While you can reach a larger amount of people through social media, you need to still keep it relevant to people who will help your business grow.
  
  Social media platforms have introduced mechanisms that allow you to post and cater it to specific audiences. Just as your real estate website is optimized for real estate and caters to people who want to find a real estate agent – the same applies for real estate social media profiles.
  
  For example, using hashtags (#) and adding relevant hashtags (#realestate) to your posts will automatically feed the posts to people who are actively looking for real estate posts. Using a CRM system like Resimpli allows real estate agents to track engagement, analyze which posts attract the most leads, and refine their targeted ad strategies accordingly.

• More Visibility and Reach: Social media is not limited by distance or borders, allowing your posts to be viewed by more people than ever before. This can help especially if someone is looking to move to your area, and is looking for a home there. Your listing posts could help them look into houses before they have even made the trip there.

• Interacting and Engaging: Having informative posts is important, however, social media requires interactions and engagements from your audience to help keep you relevant in the algorithm.
  
  Creating posts that encourage people to communicate with you and your business builds it up as a friendly business that genuinely wants to help people. Many corporations lose touch with their consumer base by never communicating with them, social media helps negate that issue.

• Increase Credibility: Everyone can make a social media profile and claim that they are the best at something. The optimal thing to do when creating a real estate social media profile is to highlight your credentials as a real estate agent.
  
  Post videos and captions about your experiences as a real estate agent, divulge certain knowledge to people that allows them to trust you as a solid real estate agent.

• Storytelling: A great benefit of social media is the ability to speak your mind to a broad audience. Oftentimes, businesses can be dehumanized since they are corporations available just for work. People lean more towards businesses that can speak their mind and tell their stories.
  
  With the aid of social media, a real estate agent can share their stories that move people and create a journey with every listing they have.

• Networking and Referrals: The importance of networking in real estate can not be mentioned enough. Being a real estate agent requires a level of socialization skill in general, but so does creating a network to find trustworthy people.
  
  Social media allows you to find other like-minded individuals and communicate with them. Certain platforms also encourage creating groups that include thousands of people who are all interested and actively speaking on certain topics every day and finding those for real estate can help you and your business out in the long run.
  
  Referrals are also a big medium of gaining business for real estate agents and utilizing social media can make it much easier for people to connect with you and spread your information. 

Conclusion

Real estate social media marketing is the way of the future. Most people are on social media these days and actively go through them as well. Whether you are looking to recruit new real estate agents or partners, or whether you are looking to expand your business, social media branding is the way to go.

By expanding your business’ brand and your name as a real estate agent, you will find more people to connect with, do business with, and help the growth of your business overall.