Flat lay is becoming the go-to choice for anyone looking to evoke emotions using pictures. It is popular on social media, e-commerce platforms, and blogs as it is simple to execute, especially when it comes to product photography.
But while it may look simple on the outside, executing eye-catching flat lay shots requires an eye for detail and creativity. Having the best equipment is also crucial if you want to capture high-quality images.
Whether you’re a seasoned pro or a beginner looking to improve your skills, here are some in-depth tips to help you refine your flat-lay photography.
Define Your Concept
Going in without an idea or concept will derail your flat-lay photography project. What are you planning to create? A mood board, or a collage of your product catalog? The answers to these questions will help you choose your background, props, and composition.
Think about the story you want to tell and find items that will evoke the idea or emotions you want to pass along. For instance, a flat lay shot of your work desk with a notebook, laptop, and pen showcases a regular day in an office.
Get the Lighting Right
Lighting can make or break your photos, so getting it right should be your number one goal. Most photographers say natural light is the best because it is gentle and even.
The goal is to time when the sunlight is warmest and most diffused. This can be early morning or when the sun is setting. Overcast days are also ideal because the clouds minimize harsh shadows.
Artificial light sources can help you take nice flat-lay photos indoors. Ensure that you get the placement right to avoid creating harsh shadows.
Pick the Right Background
Composition and theme are key in product photography flat lay shots. The right background will elevate your shots and bring everything together. Neutral colors are the best bet, especially if you want your props to stand out. Try using gray, white, or wooden backgrounds as they are versatile and stand the test of time.
Textured surfaces are an excellent option if you want to add more depth to your shots. They work best for seasonal themes where you want colors to match the occasion or season. For example, you could place your products on the ground surrounded by autumn leaves to showcase cool weather.
Eye For Detail
Post-production is the last step in making your images look better. Editing allows you to enhance colors and correct any mistakes. Adjust the brightness and contrast to ensure that the photos are well-balanced and lit.
Additionally, crop the image to remove unwanted parts and improve the overall composition. However, don’t over-edit your pictures, especially if you want to use them for product marketing.
Summing Up
Flat lay is a creative and modern way of telling stories and marketing products. It is also perfect if you want to curate visually appealing shots for personal websites or social media. The tips here will help you take your images to the next level.
