Search Engine Optimization or SEO has now become one of the most needed instruments for those who are primarily in the business field. It will not be wrong to say that without SEO, you are next to nothing.
It has really become an important aspect of digital marketing. Today, a lot of marketers are using SEO to boost their businesses.
So what is SEO? Through SEO, you will be basically making yourself one of the best, if not the best.
SEO filters and optimizes your content and makes it maintained to be featured on the top of the results when someone searches for it. And this applies to YouTube as well. YouTube had its own SEO mechanism and it is very important for you to understand its need.
Here are the reasons why SEO is important for any YouTube channel –
#1. Requires Less Efforts And Money
SEO is one of the easiest and cheapest methods to make your YouTube channel a successful one. While most of the marketing techniques and tools will cost a fortune and need a lot of work, SEO does not!
You were asking why SEO is so preferable, right? Okay. What is the thing we humans mostly care about? It is money. The thing which is better and costs less is a boon for us right? Well then let me inform you that SEO is a tool that costs almost nothing and requires much less effort! SEO is provided by Google and all you need to do is to register yourself as a user and fill up your details.
Yeah, that does not mean that you will be paying less attention to your channel! SEO will help you grow but will never look after your channel. You will have to maintain a healthy channel and leave the rest of the work for them!
#2. Rank Among The Best
Yes, you heard it right. You will be ranked among the best. SEO helps a lot in filtering your channel so that it becomes capable enough to be placed along with the top creators.
For a better idea, let me explain what SEO does. SEO means Search Engine Optimization. So it optimizes the search engine to make your content visible to the audience. YouTube is a very big platform and there are high chances that the topic on which you have made a video had already been used by thousands of other creators. In these cases, SEO helps you. When your videos are optimized, they will be featured in the top recommendation list.
And when your videos are in the recommendation list, you know you are present amongst the top creators! Boom!
#3. Attract More Traffic
So what does SEO mean? It means Search Engine Optimization but that is not what I am asking. SEO means optimizing your stuff to make it one of the best so that the audience choose you over others.
And YouTube SEO is a great way to agree to such an audience. YouTube SEO will help you attract a lot of audiences. As I already told that SEO will keep you among the best-ranked channels. How? Well, once you use the SEO tool, Google will verify your channel and optimize it to be a better one. You could never do that yourself! In fact, since YouTube features about 1/7th of the whole population, it will be one hell of a task growing up. So this is where SEO comes in aid. Have a look at this Youtube SEO guide on theverifiedlist.com, you can get to know about each and every minor detail.
SEO will make your channel filtered and will have it prepared well so that more and more people visit your channel.
#4. Grow Quickly
YouTube SEO is one of the best methods using which you can grow as a content creator on s vast platform like YouTube. SEO attracts the audience to your channel and you get a good start.
So how does SEO help you in growing on YouTube? As per YouTube SEO, the channels which have good content and are search engine optimized will be available when someone searches. Let me give you an example. Imagine you have made a good video on some topic X. It is obvious that there will be a thousand other creators who have a video on the same topic.
But here comes SEO. The videos which are optimized will be visible first. So when the audience searches about topic X, your video will be among the first recommendations since you have YouTube SEO. Got it? So when your video is on the recommendation list, people will see your videos first. As more people search about topic X, they will visit your channel and you will be growing quickly.
#5. Helps In Marketing
It is a well-known fact that SEO mainly prioritizes in the marketing sector. And YouTube has its own SEO, you can do your marketing stuff here as well!
So how does YouTube SEO help in marketing? Let us start from the beginning. Social media is currently one of the best marketing platforms and when it is a big platform like YouTube, the thing is on its high. There are various creators who use YouTube as a marketing platform. You must have seen those technical review channels? They are one of those mediums through which the companies market their products. You can consider them as paid reviews.
Nowadays whenever people think of buying something, they visit YouTube videos showing the reviews. This is nothing but marketing. In these cases, SEO will help. Optimizing your videos will let them be numbered among the top recommendations and as more and more people visit, the marketing of the product grows stronger. So you can very well conclude that YouTube SEO is one of the best marketing techniques.
These were a few reasons explaining the importance of YouTube SEO. Adios!