Introduction
Website is the most influencing factor in your success in this hiper-digital world. If you want to grow and improve your organization’s online presence, the website is what you need.
In this article, you will get a detailed overview of why you need a website and why it is one of the most powerful marketing instruments. However, our main focus will be on designing a website without considering the latest trends. It means we will list the best UI UX design practices to make your website look attractive.
So, without wasting enough of your time, delve deeper into the blog.
What Are UI and UX?
UI or User Interface design focuses on creating an interface that is not only visually appealing but also attractive. It aims at creating an intuitive user interface. The role of a UI designer is to examine every interaction and behavior users have with a product so that they can create an interface that serves the needs of the users efficiently. User Interface Design is referred to the decisions designers made while designing a product, such as an image, button, menu bar, or footer. Considering all this, it creates a tremendous effect on the way a user interacts.
Know the difference between UI and UX
UX or User Experience, on the other hand, is the way designers create things. It delivers meaningful and valuable experiences for end-users. It constitutes aspects like the company, its services, and commodities. UX designers must combine the disciplines of branding, marketing, engineering, and design with usability to create a valuable experience. For this, they have to conduct extensive user research to gain a thorough understanding of the mindset, feelings, and goals.
Also Read: Website Audit: Complete Beginner’s Guide for SEO, UX, & CRO
Best UI/UX Practices For Building a WordPress Website
Clean And Simple Design
Websites with clean and simple designs tend to keep visitors staying longer. When you add more functionality to the website, you essentially make it easier for users to use. However, if the website is arduous to navigate, you will use these users immediately.
Therefore, one of the best UI UX design practices is to ensure to keep the website is simple and easy to understand. For this, you need to think about whether it is meeting contemporary standards. If the answer is no, you should reconsider your strategy. WordPress themes offer simple and clutter-free designs with different color schemes.
Responsive Web Design
Contemporary user experience needs web designs that accommodate several screen sizes. Since mobiles have become an integral part of life, it is essential to build a WordPress website that is flexible and adjusts to any screen resolution or retina display. Therefore, it is impossible to ignore the significance of a responsive website.
After all, it enhances the user experience and makes mobile users remain on the page for longer. It also makes Google dwell time to explore users’ level of satisfaction when they click on the website. If the visitors spend less time on your website as compared to your competitors, Google will rank you lower. Therefore, you need to improve that problem immediately.
Content Focus
As a UI/UX designer, your job not ends with creating well-organized layouts. It should also include UX writing. So, you need to assemble a team and use high-quality materials. Speak your user’s language, focus on them, and ensure that you have a clear line of communication with them.
Well-written content and effective graphics and images can greatly influence your user’s perceptions and experiences. For this, you need to research thoroughly instead of blindly following existing norms. Keep in mind that the user should not be drawn to difficult to understand interface.
Visual Hierarchy
Wondering where to put the most essential components on the interface? Ensure you highlight them to make users focused. You can highlight something in design in multiple ways. However, what works best is making everything on the screen bigger. For example, some websites keep ‘click here’ and ‘sales buttons’ slightly larger than other content to draw the user’s attention. This way, users cannot virtually ignore them.
This is one of the best UI UX design practices that can take your business and your website to a whole new level.
Social Sharing
The visitors to your website like sharing the materials they like with their friends through social media. It also boosts your website’s visibility. Therefore, you need to consider one of these best UI UX design practices. You should incorporate it in the form of social sharing. Placing social sharing icons in appropriate places can help you boost user engagement.
Befriend Whitespace
One of the most straightforward and uncomplicated ways to improve the look of your design is to befriend whitespace. The design of your website can enhance even through the slightest amount of whitespace. You need to have more room to breathe and look sophisticated.
The background color doesn’t need to be white because it is a space that exists between the various components of the page. Make your web page straightforward and sophisticated.
Navigation Friendly
Almost every website, these days, has a complex information structure. Designers and programmers should work together to make website navigation user-friendly. If your list has a lot of links, a plugin like Uber Menu can be useful. Avoid slashes and square brackets in your permalink. Instead, use the “post name” structure unless you run a news website or publish many articles daily (see this post for more information). It is easier to use if the following navigation elements are available.
Consider Mobile-Friendly Website
One of the most crucial aspects of designing a website is its ability to get viewed on various mobile devices. First, it’s essential for SEO because search engines like Google refer to it when indexing your site. To rank well on Google, you need to ensure your website is mobile-friendly.
However, developing a mobile-friendly website does not mean primarily being SEO driven. Did you know that mobile devices are responsible for more than half of website traffic? Additionally, consumers are five times more likely to abandon a website that isn’t mobile-friendly.
Is your business website so attractive that visitors will put away their mobile devices, get their laptops, and spend more time there than anyone else? With just a few keywords, your customers can be on the same page in today’s hyper-digitized world.
If you want to alienate a large percentage of your potential customers, your best bet is to avoid making your website mobile friendly. The best way to design a user experience is to make sure your site is mobile-friendly. You don’t have to worry about making it difficult for potential customers to get to your page.
Your customers won’t be impressed with this tactic, but it will prevent them from leaving your site due to poor user experience.
Conclusion
User Experience Design is all about ensuring that it works well for your users and your platform. A good user experience helps people find the information they need and remove obstacles in their way. However, even though it seems recognizable by almost everyone, achieving your goals is sometimes difficult. Users cannot find something because it does not exist in their view. If it’s detectable, maybe they can find it. Creating user-friendly interfaces and interactions remains a top priority for business owners. When an interface is more discoverable, users are more likely to use content and services. If you want to join an online course to learn game development and improve your skills, try the Edunoix UI UX Design program.
Also Read: Learn the Role of UI and UX in Mobile App Development
