Imagine you have a public event to attend, a corporate presentation, or a television interview; will you risk not looking your best and losing credibility? Obviously not! You will try to look your best and make sure everything is perfect. Right? Then why compromise with the quality of your website?
In today’s date, your website is your company’s identity. It is presenting your brand to everyone who comes to visit. And thus, your website must be at its best in every way, 24/7. But how can you make sure of that?
That is what we are going to discuss in this blog. Read the entire blog to know the ten ultimate WordPress or HubSpot web development tips that ensure the success of your website.
Ten Web Development Tips To Follow For Website Success:
#1. Make sure your website is user-friendly
Up to 89% of consumers turn to competitors after a poor experience on a website. Thus, the first web development tip that you should consider while developing your website is its user-friendliness.
In fact, the success of a website is mostly dependent on its visibility and usability. So, you must emphasize providing smooth navigation to the visitors. The simplest way to ensure easy navigation is by creating the website keeping the visitors in mind.
Try to imagine what they might be looking for or what might interest them. Put that right before their eyes, and you are already halfway there.
#2. Provide relevant and informative content
Those days are gone when brands could boost their sales by running commercials on television and putting up posters. The consumer today is smart. They want to do their own research about a product or service before making a purchase decision. They are hungry for knowledge.
So, the best practice for your website would be showcasing compelling and client-focused content. Good content will not only help you rank well in search engines but will also boost your sales and business productivity.
Therefore, whenever you develop your website, make sure to spend a significant amount of time producing and publishing high-quality content. You will definitely see a rise in lead generation.
Make sure of fast loading speed
Did you know, 1 out of 4 visitors would leave a website if it takes longer than 4 seconds to load? Yes! It is true. In fact, more than 40% of users expect it to be not more than 3 seconds. Your visitors are not ready to wait for long, so take care of the loading speed.
There are a few steps you can take to make sure your websites load within the small window you are spared; they are as follows:
- Take care of your image sizes and compress them to ensure fast loading.
- Set external links in new windows.
- Use minimal self-loading media content.
Embed attractive and catchy CTA
It is one of the most important web development tips.
The ideal condition for any website is when the visitors navigate the entire page and jump into another, spending a substantial amount of their valuable time engaging with it.
One of the most effective ways to get that done is by using attractive CTAs. CTAs or call to action buttons are links or buttons that invite the visitors to perform a particular action. This action can be filling out a form, or playing a video, or visiting another webpage.
By employing this method, you can engage more audiences on your website and for a more extended period.
Pro tip: Embed these CTAs above the fold in your website layout.
Choose HTML instead of PHP
There are no second thoughts about the importance of choosing the right language while developing a website. The more comprehensive and simple the language is, the lesser time it will take to complete the web development. The choice is mainly between two languages: HTML and PHP
As per our recommendation, you should prefer HTML over PHP whenever making a choice. Why? Because HTML has a faster loading time and is simpler to use. Believe us when we say this will significantly impact the chances of your website’s success.
Integrate Social Media platforms
Today, 3.81 billion people use social media and engage on various social media channels worldwide. When you develop your website, make sure you keep these statistics in mind.
The popularity of social media plays a huge role in businesses’ success today. They are often used as secondary marketing platforms. Channels such as Facebook, Twitter, Instagram, etc., are great promoters of websites and can drive traffic.
Thus, you must integrate social media into your website and add links to your brand’s social media handles.
Select the right images
Believe it or not, images are not merely for ornamentation. They play a crucial role in increasing traffic and engaging engagement on your website. That does not mean you will start integrating any kind of image you can get your hands on.
Images or infographics are also a type of content, so just like content, their quality matters too. Over 67% of interviewed consumers stated that the quality of a product image impacts their purchase decision.
So while developing the website, you should pay extra attention to optimizing your images by using the right size, tools, attractive colors, etc.
Optimize your database
Optimizing your database will not only ensure the success of your website but will also reduce your difficulty while coding, designing, and updating the website. On the other hand, neglecting your database can lead to issues like slow loading speed, broken links, etc., slowing down your web development process.
So, do not ignore your database.
Develop a mobile responsive website
Statistics show that 74% of consumers will return to a website that is optimized for mobile. These statistics are reasonable enough, as no one work without a smartphone in today’s world. By optimizing your website for mobile, you allow users to visit and have the same user experience anytime, anywhere.
Naturally, your traffic will increase, and your website will be a great success when your target audience faces zero accessibility issues and while loading the site on their phone.
So make sure, when opened using a cell phone or a tab, your web pages are not cluttered, and the size of your browsers adjust automatically to the screens.
Don’t make a mistake in choosing the host
We can not emphasize enough how important it is to choose the right host while conducting your web development. Don’t rush it. Take the time it takes to go through a complete analysis to make the right choice for your brand or company.
Choosing the right host for your website will ensure that the website runs smoothly and will help your visitors browse through all the features and services quickly and accurately.
The above mentioned are all the smart web development tips that go into developing the website of your desire. It will ensure lead generation and represent a distinct style and feel that reflects your brand.
So, what are you waiting for? Start working on web development like a professional!
Follow the tips to succeed.